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Research and Strategy for Christian Broadcasters
A FREE Newsletter of Ideas Built for Christian Radio
Sign up for FaithBright - an occasional newsletter designed specifically for Christian broadcasters. Useful ideas - never more than weekly - that you can put to work right away. Ideas that can help you grow your audience, grow donors, and fulfill the mission of your organization and your ministry.
To subscribe, just click here or on the FaithBright image.
Christian broadcasters hire Mark Ramsey Media for insightful and useful strategic research which helps grow audiences, grow donors, and grow impact.
MRM provides three primary types of services...
MRM helps Christian Broadcasters reach and impact more listeners every day. Insightful findings. Smart actions. And a specific action plan that every client station puts to work right away.
Media is kinetic - it never stops. Choices proliferate and listeners change. MRM anticipates that change based on years of research in the format. Then we bring together learnings from across our client base and share them with clients who transform that insight into action and results.
Many of our clients are supported by their fans. We can help you transform "donors" into "members" through a series of strategies and tactics designed to grow the donor base and provide new value to listeners who would never respond to a traditional share solicitation.
WHAT YOUR PEERS SAY
Mark Ramsey may be the smartest man in radio. His ability to glean what's between the lines in the data, how to put it to work to increase your strength, and what's on the future horizon are invaluable to anyone planning on staying in the industry
Mark Ramsey’s involvement in Christian Media over many years equips him with a greater understanding of the Christian listener and consumer than anyone else.
TAPPING DONORS TO PAY FOR RESEARCH
When you consider the value of listener intelligence, you can't afford NOT to work with Mark Ramsey Media. With this insight you can grow ratings, build audience, grow listener financial support, and expand the ministry.
If you are listener-supported, you might also choose to solicit direct support for strategic research from donors. Below are two examples of how this could be done.
PITCH FROM MARK RAMSEY MEDIA
Here's a primer on how to talk to major donors about the need for audience research
This is a starting point for a conversation with key donors about the need for support for a research project to grow audience and the impact that your station has.
You can view the full pitch in Powerpoint format here. It's unlocked to make it easy for you to modify as needed.
PITCH FROM ONE SUCCESSFUL CHRISTIAN BROADCASTER
STAR 933.3 Listener Impact Study
This is a remarkable example of a successful donor solicitation to support a strategic research effort for WAKW Cincinnati - a "Listener Impact Study." Kudos to Art Garza and Mark Phair from 93.3 FM for enlisting listener support to fund a hugely valuable research project.
You can view the full Listener Impact Study solicitation here, graciously provided with the permission of WAKW FM.